Moe’s Cafe
Brand Identity / 2023
Award: Graphis New Talent 2024, Gold
Moe’s cafe is a school cafeteria located in SVA where they serve quick meals for busy students. Since SVA is a diverse school where all the students come from different kinds of cities, I got inspired by the New York subway, from the idea that the Moe’s plays a role as a train where they collect
all the students from various places and gather them in Moe’s.
The biggest problem of Moe’s is that it’s visual presentation suffers from a lack of consistency and vitality, thereby failing to invigorate and inspire students.
@Yubin Won 2023