1.Tibet House US
Brand IdentityTibet House US is dedicated to preserving Tibet’s unique culture at a time when it faces the threat of extinction on its own soil. I created three typographic designs inspired by their mandala art.
2.Double Dagger
Brand IdentityDouble Dagger is dedicated to publishing material that, while rooted in conflict, transcends the idea of ‘war’ as merely a genre, aiming to explore themes beyond the clash of weapons
3.Awa Odori Dance Festival
Brand IdentityThe Awaodori Festival, held annually in Tokushima, Japan, is a vibrant celebration featuring traditional folk dances performed by participants in colorful costumes. I was inspired by the round, folded shape of the dancers' hats and created a type-driven identity that reflects this unique element
4. ‘Build’ Typography
TypographyI created a custom typeface inspired by architecture, incorporating elements like stairs, walls, and roofs. I named it ‘Build’ to reflect the inspiration.
5. Wisdoms across Culture (WIP)
Poster Series
6.Blue Willow Restaurant
Restaurant IdentityBlue Willow is an authentic Hunan and Szechuan cuisine restaurant in NYC. Inspired by the Xiang River and numerous mountain surrounding it, I incorporated elements from traditional drawings, blending with Hunan features in my own illustration.
7. Brooklyn Art Book Festival
Brand IdentityThe Brooklyn Art Book Festival is a captivating showcase of artistic diversity, with an array of thought-provoking books. The intricate shapes and designs of the books sparked my inspiration, leading me to create a visually compelling pattern that encapsulates the festival's dynamic and creative atmosphere.