Awa Odori Dance FestivalBrand Identity / 2024
Indigo Design Award Gold
The Awaodori Festival, held annually in Tokushima, Japan, is a vibrant celebration featuring traditional folk dances performed by participants in colorful costumes. I was inspired by the round, folded shape of the dancers' hats and created a type-driven identity.
The Awa Odori hat always folds precisely in half, and its shape varies depending on the angle.
Inspired by this folding point, I incorporated irregular shapes to reflect this idea.